There are weeks where things just... line up.
This is one of those weeks.
The PLAYERS Championship is back in Ponte Vedra. One of the biggest tournaments in the world, and it happens to be in our backyard. Not a flight away, not a road trip... our backyard. The course our kids grow up staring at. The one on the back of the membership card. The place where Jacksonville gets to feel, for a week, like the center of the golf universe.
And this year, we are actually part of it.
The Fan Shop
Walk into the official PLAYERS Fan Shop on tournament grounds and you will find Del Campo on the rack. Real DC gems hanging there next to the biggest names in golf merchandise. Fans picking them up, turning them over, taking them home.
It is the kind of thing that makes you stop walking for a second, until you realize you're walking on clouds 😉.
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We were there for the first time at Waste Management Phoenix earlier this year, and I wrote about the surreal experience of seeing our product live in the PGA TOUR Fan Shop. I thought maybe the second time would feel a little more normal.
It does not.
The Custom PLAYERS Socks
We made a sock for this. A limited edition, PLAYERS-week design, made specifically for the kids who are out there right now watching their first tournament, deciding if they love this game. That is the customer I think about. The one who is not sure yet. The one who might leave with a pair of socks as their first piece of the story.
BORTLES Sighting
Blake Bortles showed up for this one. Jacksonville's own, out at TPC for PLAYERS week, and somehow ended up in a golf cart with us talking socks. It made sense in the moment. It still makes sense.
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On the News.
Local coverage for a local brand doing something worth covering. That is the version of media I have always wanted. Not the press release, not the pitch, not the "as seen in." The neighbor watching the morning news and saying hey, I know those guys.
GOLF CAMP
And then there is the crown jewel. The mac daddy of all golf sock events, pulling it all together.
GOLF CAMP is something we built for small and emerging brands in golf. Part pop-up, part party, part conversation. Equal portions of people who are building something and people who just want to be around that energy for a few hours.
The first one was here in 2025. Then we took it to New York. Then Phoenix. Now it is home again, and this time we have even more to show for it.
Sold out. Every ticket. Not bad.
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If you are coming on Friday, we will see you there. If you are not, keep an eye on the recap and don't sleep on it next time.
It is a good week to be Del Campo.
