Hello fellow Del Campo Dawgs,
Grant Alexander here, aka Granty Boy.
A little backstory: I made my way to North Florida by way of Canton, Georgia (I see all the orders from my GA locals!). Growing up in skate, wake, and all kinds of sports, I’ve always had a ton of socks — probably a few too many, but hey, one for every occasion, right?
While at Kennesaw State University, I studied Entrepreneurship. My dad had his own company, and I’ve always enjoyed watching and learning from him. So, I’ve always had a passion for starting a business – I knew I was going to do something on my own.
After graduation, I moved straight down to Jacksonville Beach. I was working on a few ideas of my own, but also open to get my hands dirty and figure out what was next. My cousin (aka Captain Tane Mane) is good friends with Zack (Chief Sockman, aka Bossman) - he told Zack about me and my current “employment situation”. Zack had Del Campo up and running when he asked if I wanted to learn and help out. If you know me, I say yes to basically everything — and that’s when Del Campo gained its first employee. January of 2024.
A few blocks down the beach was HQ1, run out of a beachside condo spare bedroom. Since it’s Florida, we kept the doors open with a golf tourney or tunes on the TV. The vibes were high. The first month, I worked 1–2 days a week for a couple of hours. We were pumped about every order that came in. Phone would buzz with an order… and the boys would buzz along with it!
Order packing was fun — and funny. The inventory setup was something in that spare bedroom: size S/M on one side of the bed, size M/L on the other, and ‘excess inventory’ metiulously placed in an empty dresser. Gotta stay organized to keep things flowing! I’ve got quite the attention to detail (and a bit of OCD), so any mess or item out of place drives me crazy. Perfect for an operations specialist :)
Once you grabbed the socks, you’d inspect them while walking back to the kitchen, slip them into a mailer, and stack orders on one side of the island (see below for real footage from the kitchen counter of HQ1). Last, I’d wait for Zack to knock out some emails and handwrite a card for each customer.
Looking back, it makes me laugh. 10 orders in a day and we were all sorts of fired up!
I’d sit beside Zack and watch him handle all the moving parts, totally intrigued and learning from a G. The views, vibes, and socks were flowin’! We’d celebrate with a little Friday cookout on the balcony — celebrating not running out of inventory, getting orders out, landing new custom logo orders, and making sure we were heading in the right direction.
Fun fact: if you have the Tennis Racquet socks, you’re an ultimate OG customer.
As the months passed, Chief Sockman had me ordering inventory and ensuring all orders went out smoothly. Eventually, I was running the show — and that’s how I became Head of Operations. It’s been amazing to watch what’s happened over the past two years!
From having a few boxes delivered from manufacturing HQ every other week to receiving pallets weekly. From a handful of orders to hundreds. Startups always come with challenges, but that’s what makes it fun. There’s something new every day and it forces you to think differently.
The thing that hasn’t changed: each order, and each customer, is just as critical as it was back in early 2024.
The scale has multiplied, but our goal to make everyone as stoked on Del Campo as we are? That, my friends, has stayed the same.
I’ve had to grow and learn a ton, especially on the big box retail side. Crazy to see our Del Campos in Dick’s or PGA TOUR Superstores or Worldwide Golf Shops. These orders will have you up all night figuring out logistics and packaging and labels and box volumes and turnaround times. It gets the blood moving – when it all works out it’s incredibly rewarding.
I can confidently say I own more pairs of DCs than anyone — north of 200. We do tons of custom orders, and when a sweet logo gets made, we have no choice but to grab a few pairs for photos (and to rock around town, of course). New drops and custom logos are some of the best days — you get to see what Disco Stew has been cooking up!
These days, one of the most fun parts of the gig is watching folks come into HQ3.
Their jaws drop at all the inventory and styles – and then they walk out with smiles and a bag full of goodies.
I’m not a good golfer like Bossman and Disco. However, my claim to fame came but on hole 1 at Kiawah's Ocean Course: I pitched in from 20 yards out. Sick par. Started red hot, then lost about 20 balls. I’m just out there for the vibes with the boys!
Del Campo has a lot of perks, but the top one is walking with The Road Dawgs inside the ropes during tournaments. Matt and Dev are the boys! Give them a follow and some love next time you see them (and their smiley socks) out on Tour.
Did I think I’d be slingin’ socks for a living? No — but it’s fun, and I love it, so it doesn’t even feel like work. As a Georgia native, to cap this thing off, it wouldn’t be right to end my intro any other way:
THANK Y’ALL!
